It’s not every day an apparel brand turns 150. I loved working with the Warner’s brand during my tenure at PVH and writing about its legacy of innovation, progressive employment practices, and support for the consumer–literally as a leader in intimates. So it was a welcome invitation when Basic Resources marketing approached me to consult on the Warners 150th anniversary pop-up exhibition and event. (Yes, the brand recently dropped the apostrophe.)
I ensured some of my favorite pieces made it in (those 1930s satin applique bras!) as well as milestones of industry leadership (thank you for co-developing Lycra with DuPont, Warners–we wear it every day.) And it was wonderful to have celebrated the moment with current leadership, partners, and influencers at the opening reception.
